Blog posts of '2021' 'December'

Why is CRM needed, and How is it used in small businesses?

CRM is mainly designed to help you maintain better relationships with the customers and drive higher customer satisfaction and loyalty. These things work well for all small, medium, and large businesses.

Customer Relationship Management (CRM) is software that should be the heart of your company's interactions with all of your current and future clients or leads. CRMs help manage the contacts, track sales, record activities, send emails, make calls, and do dozens of other functions. 

CRM for small businesses is the potential tool that helps you track and manage customer interactions in the cloud. The CRM for small businesses effectively manages customers' data in a centralized database, keeping all the information.

CRM allows you to access information easily wherever you need it around the clock.CRM Software helps you track the complete sales process from the lead generation, prospects' engagement, sales conversion, close deals, invoice management, customer support. Let us go through some of the benefits of CBS-CRM designed for SMB's and SME's.


Benefits of having CBS-CRM software in small business

There are several benefits of having CBS-CRM software in small businesses, such as

  • Client Management
  • Sales Strategy
  • Targeted Lead Generation
  • Easy Accessibility
  • Affordable cost


Client management

Client management is the first and the most vital part of every business, especially with the overwhelming information that we collect from our customers; every business knows the importance of customer relationship management. These days it's essential to keep track of all the customer information; to store the information, one must have CRM in place to be stressed free, and You won't need to do a stuffy filing cabinet anymore to save the information.

In CBS-CRM, we give options like Business to Business(B2B) and Business to Customer (B2C) in the setup wizard to get the data. Under each industry type, both leads and customer data are stored for effective targetting.

Sales Strategy

The sales strategy has become a vital part of every small business. Since the rise of digital marketing and online shopping, change is the only constant in any successful modern business. To survive, you need to adapt to innovation. Our CBS-CRM system allows you to track trends and change your sales strategy as needed.

Targeted lead Generation

For small businesses, it is crucial to generate more leads to grow your business effectively. It is done quickly through bulk email campaigns. You can send up to 10,000 emails to the targeted leads per day. Hence, CBS-CRM helps you automate and streamline your sales process.

It allows you to analyze and determine the correct lead for the business. Potential leads enable you to increase the productivity of the business. 


CBS-CRM is designed exclusively for small businesses that provide you with automation processes like email campaigns and easy integration. It will generate the right leads for your business at the right time to grow your business.

Easy Accessibility

CBS-CRM for small businesses is made for easy accessibility; it helps you access your customer data anytime around the clock with any device, laptop, mobile, or tablet. Etc, it allows you to store the information correctly.

Affordable cost 

Implementing CRM software for your business was highly expensive in the early days. With the emergence of cloud technology, CBS-CRM is cost-effective.

Small businesses need to manage their finance effectively. Managing and tracking sales performance is crucial for small businesses. It necessitates substantial human resources to get involved and sometimes leads to redundancy. 

Think of our CBS-CRM pricing, a cost-effective, simple to use, cloud-based CRM designed exclusively for SMB's users, best for small businesses.